Modules One and Two;

Module 1:
     The first Module is about considering the message that you want to relate to the readers, and how to go about delivering that message.  It touches on the purposes of Business Communications being either to persuade, inform, or develop good relations with the audience.  It also goes into what makes for an effective message, and what you should consider in writing.

     The part that stood out the most about Module 1 was the section on PAIBOC.  PAIBOC is an acronym made from the key concepts that an author must consider when writing a business letter.  This includes;
-Purpose; Why are you writing this document? What are you trying to do in engaging the audience?

-Audience; Who is it that you are writing for?  How are they likely to receive your message?  What preexisting factors can affect how they read your message?

-Information; What information or data is most important? What needs to be included for the message to be complete, what data or information will waste the readers time?

-Benefits;  What does the reader get from this message? How does it benefit them or in turn benefit you?

-Objections; What problems might arise from this?  What concerns would the audience have? Can you address these issues in your writing?

-Context;  What context presents the backdrop to your message?  How does that affect the audience's reception of that message?

These items are extremely useful to have laid out for us as potential business writers.

Module 2:

     This chapter deals entirely with your audience and things to consider before beginning to write.  They include things like how any particular audience will be able to affect, implement, or pass on your message; what existing factors could influence these decisions; and how their values and beliefs may factor.

     As we'll see later in the semester, knowing your audience is one of the biggest factors of business writing.  As such, the section on adapting the message to your audience is extremely noteworthy.  The Authors talk about how Strategy (what you put into the message, what you omit), Style (The types of words your using), and Organization(the flow of your message) need to be taken into account when writing for each individual audience.